experience
- 12+ years
- B2B
- B2C
- Startup Marketing
INDUSTRIES
- Tech
- Retail & Fashion
- Automotive
- Security
- SaaS
- Education
- Recruitment
- Civil engineering
EXPERTISE
- Growth marketing
- Content strategy
- Social media
- Digital campaigns
- Public relations
experience
- 12+ years
- B2B
- B2C
- Startup Marketing
INDUSTRIES
- Tech
- Retail & Fashion
- Automotive
- Security
- SaaS
- Education
- Recruitment
- Civil engineering
EXPERTISE
- Growth marketing
- Content strategy
- Social media
- Digital campaigns
- Public relations
Career Highlights
Early Experience in the Arts & Media
My passion for storytelling started in 2007 as a program producer for local radio station CFMB Radio 1280. During this time, I also ventured into the film industry as a production assistant, an art director, and a film producer. The first feature length film I co-produced won the bronze prize at the Fantasia Film Festival for Best Canadian Feature Film as voted by the audience.
First Startup Success
Several years later, I spearheaded all growth marketing efforts for Montreal-based startup SkyMotion where I consistently secured top-tier coverage that included TechCrunch, the Guardian, and Fast Company despite having zero PR connections and virtually no marketing budget. The startup was acquired by AccuWeather 12 months after its launch and is now used by 140 million people on a monthly basis.
Work with Global Brands
I was soon determined to explore nearly every facet of the traditional and digital marketing spectrum, working with global B2C and B2B brands such as Gardaworld, Groupe Dynamite, WSP Canada, and LCI Education. During my time at OMsignal, I also collaborated with world-renowned brand Ralph Lauren for a major product launch.
A Broad Spectrum of Expertise
Over the past 12 years, I’ve also navigated through various industries, including tech, retail, automotive, security, SaaS, education, recruitment, civil engineering, and fashion, cultivating a wide spectrum of expertise and adaptability in my career journey.
Becoming a Marketing Instructor
I’m currently leveraging my experience as an instructor and content expert at College LaSalle where I teach various subjects such as marketing strategy, building an online presence, how to be an effective freelancer, and digital marketing. I’ve also served as a Subject Matter Expert (SME) and collaborated with LCI Education’s Instructional Designers to ensure course materials remain relevant to today’s students and global audiences.
My Ambitions for the Future → Working with You!
While I spent the better part of the last decade tackling a variety of challenges and experiences, I am currently looking for new opportunities to expand my horizons; truth be told I feel I’ve only tackled the tip of the iceberg! My commitment to success is rooted in blending creativity, strategic acumen, and a unique set of skills. Let’s work together!
INNOVATIVE MARKETER AND EXCEPTIONAL COLLABORATOR
Roberto’s capacity to create and implement cutting-edge marketing strategies is genuinely astounding. He was a delight to work with due to his outstanding communication skills and upbeat attitude.
- Pierre Olivier Bousquet
- Director
INNOVATIVE MARKETER AND EXCEPTIONAL COLLABORATOR
Roberto’s capacity to create and implement cutting-edge marketing strategies is genuinely astounding. He was a delight to work with due to his outstanding communication skills and upbeat attitude.
- Pierre Olivier Bousquet
- Director
LET’S WORK TOGETHER
Enhance brand awareness, build social proof and trust,
and maximize business success.
MY ELEVATOR PITCH
My first startup experience resulted in a major acquisition by AccuWeather one year after it launched. I’ve since worked with brands like GardaWorld, Groupe Dynamite, WSP in Canada, Ralph Lauren (via OMsignal), and LCI Education. With 12 years of experience as a global marketing expert, my commitment to success is rooted in taking a holistic, full-funnel approach blending creativity, strategic acumen, and a unique set of skills. Let’s work together!
CASE STUDIES
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