STARTUP CASE STUDY: SKYMOTION (ACQUIRED BY ACCUWEATHER)
CHALLENGES
Zero Online Presence
Building marketing presence and strategy from scratch
Popular Competitor
A popular American competitor with a similar offering (Dark Sky)
Challenging Market
Saturated weather apps market
RESULTS
500K Downloads
Nearly 500K downloads in 9 months (SkyMotion was acquired by AccuWeather within 12 months)
Top-tier press coverage
Secured top-tier coverage with $0 marketing/PR budget and no media contacts: TechCrunch, Business Insider, the Guardian, The Verge, Lifehacker, Fast Company, the Today Show
3 Successful Launches
3 successful product launches that included a new website, app store, social channels and email marketing
Components I developed & Successfully Deployed
PR
Website
App Store
Social Media
STRATEGY
Cost-effective Tactics for Growth
Relied on earned media and community management to drive downloads and business growth
USP
Crafted key messaging to stand out in a saturated weather apps market
Multi-channel Digital Presence
Crafted a comprehensive online presence from scratch, including branding, website, app store content and social media
Storytelling & Media Outreach
Created unique pitches and stories while fostering relationships with tech journalists
Community Management
Grew social media and email community with customer service-centric communication and content strategy
Helped overcome business challenges
Roberto helped us overcome several important business challenges while proving adept in marketing strategy development and execution under extraordinarily tight timeframes.
- Luc Giguère
- Director & Professor in Entrepreneurship
Helped overcome business challenges
Roberto helped us overcome several important business challenges while proving adept in marketing strategy development and execution under extraordinarily tight timeframes.
- Luc Giguère
- Director & Professor in Entrepreneurship
LET’S WORK TOGETHER
Enhance brand awareness, build social proof and trust, and maximize business success.
MY ELEVATOR PITCH
My first startup experience resulted in a major acquisition by AccuWeather one year after it launched. I’ve since worked with brands like GardaWorld, Groupe Dynamite, WSP in Canada, Ralph Lauren (via OMsignal), and LCI Education. With 12 years of experience as a global marketing expert, my commitment to success is rooted in taking a holistic, full-funnel approach blending creativity, strategic acumen, and a unique set of skills. Let’s work together!
CASE STUDIES
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