B2C CASE STUDY:
GROUPE DYNAMITE
CHALLENGES
Saturated Market
Saturated international fashion retail market
Minimal Content Strategy
Reactive content creation processes
Limited Resources
Limited internal capacity for content creation
RESULTS
+25% Content Production
Increased content production and output by 25% without any additional budget
+70% Proactivity-to-Reactivity Ratio
Increased the overall proactivity-to-reactivity ratio for content creation to over 70%
Achieved Record Engagement
Achieved record engagement numbers on social media for a combined audience of over 1.5 million followers
Components I developed & Successfully Deployed
Seasonal Collection Content
Social Media Marketing
Email Marketing
Editorial Content
Interactive Content
Influencer Marketing
STRATEGY
Content Taskforce
Formed an internal content taskforce and conducted regular editorial meetings involving the video, photography, email, social, product, in-store, UX, and SEO teams
Data-Driven Approach
Guided marketing teams with search data, heat maps, Google trends, and social listening
Editorial Planning
Created and maintained promotional and editorial calendars for seasonal themes and product flow
Channel Diversification
Leveraged and synchronized Instagram, Snapchat, Facebook, Twitter, YouTube, emails, affiliate marketing, editorial, and influencer content for maximum brand exposure and engagement
Collection Launches
Conceived a product-focused video series (Behind the Jeans) for a major denim collection launch, repurposed into paid ads, organic social posts, website and newsletter content
Editorial Content
Created content to build stories around key product categories such as casualwear, connecting with our audience's lifestyle and buying motivations
Influencer Content
Co-conceptualized video series spotlighting prominent Gen Z female Influencers and the everyday challenges they navigate
Interactive Content
Developed a series of quizzes to increase year-on-year online engagement after having identified consumers' preference for BuzzFeed-style interactive content
An invaluable asset for any company
With a unique combination of strategic acumen, creative skills, and digital leadership, Roberto is an invaluable asset for any company looking to achieve success.
- Julie Osmond
- Director
An invaluable asset for any company
With a unique combination of strategic acumen, creative skills, and digital leadership, Roberto is an invaluable asset for any company looking to achieve success.
- Julie Osmond
- Director
LET’S WORK TOGETHER
Enhance brand awareness, build social proof and trust, and maximize business success.