B2B CASE STUDY: GARDAWORLD
CHALLENGES
Diverse Global Markets
Navigate diverse global markets with varied needs, offerings, and audiences
Lead Gen
Boost worldwide lead generation efforts
Online Presence
Sustain and enhance online presence and engagement
RESULTS
+77% Lead Gen
Increased lead generation for GardaWorld's main business line by 77% YOY in 12 months
+122% Lead Gen
Raised lead generation for emerging markets such as the Middle East by 122% in 15 months
+40% Ranking Boost
Boosted Garda.com's Alexa ranking by 40%
Components I developed & Successfully Deployed
Client Journey per Vertical & Sector
![](https://robertocialdella.com/wp-content/uploads/2024/03/B2B-customer-journey-map-by-Roberto-Cialdella.png)
Full-funnel Lead Gen Campaigns
![](https://robertocialdella.com/wp-content/uploads/2024/03/B2B-multichannel-campaign-slide-containing-high-level-strategy-tactics-channels-and-result-tracking-plan-outlined.png)
Complete Website Revamp
![Example of B2B regional landing page](https://robertocialdella.com/wp-content/uploads/2024/03/Example-of-B2B-regional-landing-page-1.png)
![Screenshots of the new GardaWorld homepage](https://robertocialdella.com/wp-content/uploads/2024/03/Screenshots-of-the-new-GardaWorld-homepage.png)
Regionalized Landing Pages
![](https://robertocialdella.com/wp-content/uploads/2023/10/5-A-regionalized-landing-page-1.png)
Regionalized Campaign Videos
Thought Leadership Content
![](https://robertocialdella.com/wp-content/uploads/2024/03/Webinar-promotional-banner-title-reads-COVID-19-Webinar-The-emerging-situation-in-Iraq-and-business-continuity.png)
STRATEGY
Full Funnel Approach
Developed full-funnel marketing and lead nurturing campaigns for all of GardaWorld's main business lines and sectors
Global Business Alignment
Ensured continuous business alignment with regional teams on a global scale, fostering synergy and maximizing strategic impact
Regional Campaigns & Content
Conceptualized and deployed regional digital campaigns and content for all main sectors and business lines
Comprehensive Garda.com Overhaul
Including SEO, content, and web UX optimizations
Boosting In-house Marketing Expertise
Served as the marketing in-house expert for regional teams in North America, Africa, Middle-East, Europe
Roberto played a pivotal role in driving remarkable results in our digital strategy and spearheading impactful campaigns for key markets all over the world.
- Cindy Leong
- Senior Director
![Headshot of Cindy Leong](https://robertocialdella.com/wp-content/uploads/2024/03/Headshot-of-Cindy-Leong.png)
Roberto played a pivotal role in driving remarkable results in our digital strategy and spearheading impactful campaigns for key markets all over the world.
- Cindy Leong
- Senior Director
![Headshot of Cindy Leong](https://robertocialdella.com/wp-content/uploads/2024/03/Headshot-of-Cindy-Leong-1.png)
LET’S WORK TOGETHER
Enhance brand awareness, build social proof and trust, and maximize business success.