B2C CASE STUDY:
GROUPE DYNAMITE

CHALLENGES

Saturated Market

Saturated international fashion retail market

Minimal Content Strategy

Reactive content creation processes

Limited Resources

Limited internal capacity for content creation

RESULTS

+25% Content Production

Increased content production and output by 25% without any additional budget

+70% Proactivity-to-Reactivity Ratio

Increased the overall proactivity-to-reactivity ratio for content creation to over 70%

Achieved Record Engagement

Achieved record engagement numbers on social media for a combined audience of over 1.5 million followers

Components I developed & Successfully Deployed

Seasonal Collection Content

Video thumbnail featuring ‘Behind the Jeans’ series
Play Video about Video thumbnail featuring ‘Behind the Jeans’ series

Social Media Marketing

Email Marketing

Newsletter photo titled ‘What to Wear: School Outfits’ featuring two models

Editorial Content

Editorial photo titled ‘Weekend Style Diary’ featuring cutouts of models posing in different outfits

Interactive Content

Influencer Marketing

STRATEGY

Content Taskforce

Formed an internal content taskforce and conducted regular editorial meetings involving the video, photography, email, social, product, in-store, UX, and SEO teams

Data-Driven Approach

Guided marketing teams with search data, heat maps, Google trends, and social listening

Editorial Planning

Created and maintained promotional and editorial calendars for seasonal themes and product flow

Channel Diversification

Leveraged and synchronized Instagram, Snapchat, Facebook, Twitter, YouTube, emails, affiliate marketing, editorial, and influencer content for maximum brand exposure and engagement

Collection Launches

Conceived a product-focused video series (Behind the Jeans) for a major denim collection launch, repurposed into paid ads, organic social posts, website and newsletter content

Editorial Content

Created content to build stories around key product categories such as casualwear, connecting with our audience's lifestyle and buying motivations

Influencer Content

Co-conceptualized video series spotlighting prominent Gen Z female Influencers and the everyday challenges they navigate

Interactive Content

Developed a series of quizzes to increase year-on-year online engagement after having identified consumers' preference for BuzzFeed-style interactive content

An invaluable asset for any company

With a unique combination of strategic acumen, creative skills, and digital leadership, Roberto is an invaluable asset for any company looking to achieve success.

Headshot of Julie Osmond

An invaluable asset for any company

With a unique combination of strategic acumen, creative skills, and digital leadership, Roberto is an invaluable asset for any company looking to achieve success.

Headshot of Julie Osmond

LET’S WORK TOGETHER

Enhance brand awareness, build social proof and trust, and maximize business success.